Writing press releases is important for you to do when you are promoting your business, or academic achievement. If you are interested in writing press releases that work, you want to study the examples of press releases that are published in your local or daily newspaper. You can also find press releases on the internet as part of a newspaper, or through an online press release service.
Of course you can study up on creating your press release by reading about how they are written through an instructional manual. If you are in college, and, want to learn about this, I'd suggest that you take a journalism class to see how they are written, and which types are effective. A busy editor is not going to waste his or her time reading a press release that isn't polished, or right to the point.
You can also hire someone who is an expert at writing press releases to help you out. Some writers will offer writing press releases as part of the services that they offer to the general public.