What good is it if you have the greatest product in the world and no one knows about it?  That and a quarter won't buy you a cup of coffee.  Since life is a continuing class room, I learn from anything, any body, anywhere. I'm not proud. The best lesson I learned in marketing was from Zero Mostel's lines in The Producers.  "If you got it, baby.  Flaunt it baby."  That seemed to sum up the secrets of marketing.  So I decided if you got baby, shout it baby.  Tell the world. That is what press releases do. Telling the world begins with an optimized press releases. Writing press releases is a writing specialty. A good press release can make all the difference in the world in regards to the success of your product.  Writing press releases is a developed skill like other skills.  A good products needs the best writer to write optimized press releases.  They should be so colorful and interesting they shout the glory of your product or service to the world.