optimized press releases, writing press releasesIf you are thinking about how to improve your website's standings in the search engines, think about writing press releases that will help your website's position in the search engines. Google set the paradigm for how to judge the importance of web pages, and a large part of their algorithm is based on links pointing to your site from others. So when you release a press release from a trusted and highly ranked site, it will do your website a lot of good in terms of boosting its position in the search engines. These are called optimized press releases, and in simple terms, it just means choosing keywords that describe your site, and repeating them once every 50 words. The search engines will then put your press release in that category for keywords, and it will boost how they regard your website. You can search for sites for press release services, and follow their instructions on how to publish your optimized press releases to benefit your site. Sometimes there is a small fee for the service, and other sites have them as a free service.