Try writing press releases yourself and save money. There are examples of press releases you can view online, write one yourself and submit it free at numerous sites online. This way you can customize it to your needs and get it out while saving money over having an optimized press releases company write one, which can run hundreds of dollars. Just make sure the press release makes sense and relates to the subject you're trying to promote.

The only way to see if a do-it-yourself press release works is to give it a try. They aren't that hard with a little work on your part, and think of the money you'll save over having an optimized press releases company do it for you. The result might be the same. It just depends on the subject matter and where you want to submit it. You could submit it online, or to a local newspaper. It all depends on the target group and what you want to say in the press release.