"Fewer businesses in the marketing mix creates speed networking naturally"
The outlook for 2008 is truly not great, especially if you pay attention to the economic indicators and business analysts; recession, foreclosures, credit crunch and unemployment. The optimists see things a bit different; invest, advertise, network and increase marketing. We all know that in a tough business market, the majority of companies cut back on advertising and marketing and tradeshow activity goes way down. However, smart businesses and individuals know that you will get more bang for your buck in a market slowdown for the simple fact that there are few businesses getting their message out there.
Business networking is an expense to the bottom line and is often reduced or eliminated completely to cut costs. Furthermore, with fewer businesses in the mix, it is easy to say, let’s wait until next year when the turnout will be better. It is sad to say but the smart business is hoping this thought process is contagious in an effort to eliminate the competition and get better results from having fewer businesses in the mix.
Now, let’s introduce a concept that is predicted to become the standard for business networking called speed networking. If a process improves the results of any networking event by getting more qualified leads and more sales in less time, would you try it out? Of course. Now if you combine speed networking with a software solution called Extreme Networking, you get a the equivalent of what the cell phone did for making the long compute to and from work productive work time.
We have all been to a lame networking event but think about what made it lame. Was it the event itself or the fact that you made no connections because you did not know who, if anyone, was a candidate for what you were selling. eXtreme networking qualifies every attendee of a networking event so you know in advance who are the best candidates to sell to. Now, bring in the speed concept. You get a set amount of time to present your solution to each of these candidates. The power is shifted into your control and if you are prepared, you can sell faster and more effectively than ever before.
My 2008 prediction comes from this fact, fewer businesses in the networking mix will give event coordinators more time to improve the results for the fewer attendees, making it in a sense, just like speed networking. eXtreme networking is going to get the benefit of software distribution in 2008 in preparation for the marketing/networking ramp up in the years to come.
If you’re interested in learning more about the eXtreme Networking software as used for your purposes or you’re ready to do so, please contact as at sales@extremenetworking.biz.
eXtreme Networking is a service provided by Midwest Business, Inc., which is the publisher of MidwestBusiness.com. MidwestBusiness.com is the Midwest’s No. 1 technology business publication since January 2000.
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