If you are looking for help in writing press releases I have found that some sites online that can offer some help. They define a press release as a pseudo-news story, written in the third person that tries demonstrating to others the newsworthiness of a particular person, place, service, or product. Sites can help in writing press releases or can help in giving you a format that you like. My advice is to craft your story so that people that wouldn't give a darn about your product, person, or service, suddenly finds your story interesting. Sites that offer help in writing press releases warns you not to go into too much detail about customer service unless it is really over the top. Writing press releases can really help promote your cause if written properly. I know a trendy restaurant owner that had a press release done for his grand opening and it worked out pretty well for him. I think he may have had his done professionally though. Try out informative sites like publicityinsider.com for help.
