There is nothing better to do for your website than launch an optimized press release. The search engines give a lot of credibility to published material from trusted sites that allow you to publish optimized press releases, and as long as your URL is mentioned in their at least once every 50 words, it should point to your site in no time, giving you higher page rank. Having high page rank in the search engines is important because it means your site is not buried under tens of thousands of other web pages that you compete with. Optimized press releases should be easy to read, and follow the rules of standard grammar, and make sure that the spelling is correct. If you don't want to write your own, there are people who will do it for you for a fee. They charge anywhere from $100 and up for writing press releases, and considering how important they are, that's not bad money. If you have a marketing budget and don't have a line for optimized press releases, put one in. They should be updated every two to three weeks to really enhance the position of your website in the search engines, and considering the increased traffic you will get organically, they are really worth it.
