optimized press releases, writing press releasesDo online optimized press releases really help web site placement on the Internet? You bet they do. An optimized press release is one where the important keywords describing a web site are used frequently enough to help the search engine bots classify the article so that it gets indexed into the right topic. And if the article uses the web site name often enough, the bots will take that article as an endorsement of the website about which it has been written and give the site more credibility.

The rule of thumb in writing press releases is to mention the keywords or keyword phrases once every 50 to 60 words or so. The keyword phrases should describe the site, and include phrases or words where you need to build up your presence in the search engines. For example, if your web site is a directory of new home communities in Atlanta, you would use the phrase "new homes in Atlanta" every 50 to 60 words. The phrase can't be plunked down in the press release-it needs to be used in full context, so the optimized press releases make sense to readers.