A press release can be extremely advantageous for a company.
Examples of press releases are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and television networks. There are also online examples of press releases. Online press releases are typically optimized press releases for the purpose of being an effective and low-cost online marketing tool. Through optimized press releases, a company can benefit by generating sales, leads, publicity, and an increase of brand exposure. Online press releases are distributed amongst journalists, freelance writers, analysts, and media outlets.
If you plan on writing press releases or even want to hire a writer, but still plan on being in-the-know, be watchful of the following:
- Attention grabbing headline
- Dateline which consists of release dates and originating city of the press release
- First paragraph introduction in press release with who, what, where, when and why
- Body which has a further explanation, such as statistics, background, or other relevant details
- The boilerplate is a short "about" section
- The close consists of the symbol "30" which comes after the boilerplate or body and before the media contact information. It indicates the media release is ending
- Also include the media contact information which consists of the basics: name, number, e-mail, mailing address, or other contact information
You may want to consider hiring an experienced writer to write optimized press releases. Optimized press releases do take strategy.
