optimized press releases, writing press releases If you are about to launch a new website, you need to think about writing press releases for that site. It's amazing how much good optimized press releases can do for new websites. You do not have to be a gifted writer to launch different types of optimized press releases. The main thing is to find a place where you can write your press release, published it, and let the search engines crawl it. Sure, people will read your press releases and hopefully they will find them interesting. The most significant thing you can do to make sure that your optimized press releases can be found in the search engines is to use your keywords three to four times in a body of your press release. Choose your keywords based on where you want your press release to show up. For example if you are selling popcorn, make sure you use the word popcorn once every 30 to 40 words. That way the search engines spiders will recognize your article as belonging to the topic of popcorn. You also need to mention the name of your website as frequently as you mention your keywords.