writing press releases, optimized press releasesWriting press releases for your website is such a good idea, once you are getting ready to launch it. In fact, the day after you put your brand new website up, start writing press releases for it, and the search engines are likely to find it much faster, and give it a better position than you could hope for without any press releases. When writing your press releases, make sure that you optimize it. Optimizing it simply means that you repeat keywords that describe your site at least once every 50 words, and you repeat your website URL frequently in it, as well. For example, if your website is selling pure vanilla extract, make sure you use the three word phrase "pure vanilla extract" once every three or four sentences. It will tell the search engines that your site belongs under "pure vanilla extract" and your home page will go there, so it will be easy for users to find. Instead of planning for a big marketing budget, learn to write optimized press releases, link yourself up with other websites that have a common thread to yours, and watch your page sail to the top 20 in no time.