I have really turned my freelance writing business around over the past five years by adding the feature of writing press releases to my business and services spectrum for my eager clients. Certainly, it did take a little bit of practice for me to capture the concept, styles and language that are essential in writing press releases. But I was able to do this by simply looking up a few different websites online that offer free tutorials on writing press releases. It was quite surprising at how many clients desired press releases on a weekly basis, and after you write a few of them and really get the hang of the motions, writing press releases can become something that you not only enjoy, but also a way for you to earn a substantial amount of income with your writing gigs. I also did some research on the effectiveness of writing press releases for businesses, which proved to be very interesting. The purpose of press releases, as my research purported, is to garner good web results and high search engine results based upon the impact of a newsworthy release – which are the main reasons many of my clients seek them to be written in the first place.